Link Building in Latin America

Diego Ivo

Diego Ivo

Building backlinks is one of the most effective International SEO strategies there is. But it can be difficult to know where to start, especially if you’re targeting a new region or market. In this blog post, we’ll share some tips on how to get backlinks in Latin America. By following these tips, you can boost your website’s ranking in search engines and attract more visitors from this region.

Our Link Building Philosophy

Nowadays, many professionals suggest referring to link building as link earning and we agree. “Link Building” was originally a term that originated from registering your website in search directories. That practice was manual and mechanical, it’s nothing like what Google expects when it comes to great websites. Google evaluates a website’s links according to the authority of the website and linking page, but mostly context. In the past, there was a focus on quantity of backlinks; however, today is all about quality backlinks.

In any case, we will call all efforts to earn links link building, as this is the most common term in the SEO community. Ultimately, we believe that the two best ways to build links are through digital PR, business intelligence and content marketing.

List of Biggest 15 Latin American countries (Latam) and their GPD

Among all Latin American countries, the largest economies are Brazil, Mexico, Argentina, Colombia and Chile. Brazil is the only country to speak Portuguese, while most others speak Spanish.

RankCountryGDP (nominal)
(millions of US$)
GDP (nominal) per
capita (US$)
9Dominican Republic85,8168,267
12Costa Rica63,94812,566
Source: Wikipedia

Brazil: the largest country in Latin America speaks Portuguese

Brazil is the largest country in Latin America, with a population of over 200 million people. Portuguese is the official language of Brazil, and is spoken by a large majority of the population. The country has a very mature e-commerce in terms of technology, professionals and competitiveness. Among the largest stores, on the other hand, half are made up of foreign companies, which shows the great opportunity of investing in this country.

How to get backlinks in Latin America?

In Latin America, both agencies and businesses agree that inbound links are an important part of their organic search performance and International Link Building strategy. However, they perceive who is responsible for generating those links very differently. Clients see PR as the responsibility of marketing agencies because they interface with popular media sources like news outlets.

Digital PR professionals deal with press inquiries, upset customers, and many other topics. Most of those who defend this position fail to realize that PR is handling all the tasks they were created to do.

To avoid this, some companies still use methods such as guest posting, link trading, and purchasing backlinks. These are all condemned by search engines and will have a short lifespan.

In order to establish good PR, you need to employ a link-building strategy. The best results are accomplished when organizations fully understand that…

Digital PR is the way

Increasing your domain’s link portfolio has never been more important. Link earning alone can outweigh a lot of the traditional methods people have used to get inbound links, such as guest blog posts and buying or exchanging links. These more traditional efforts have shown little to no signs of working and are sometimes detrimental to your domain rather than yielding beneficial results. The need for additional links is only becoming more apparent with each passing day.

Brands, shops and online service providers have been migrating to well-known news websites to generate backlinks. They’ve found that this is a challenge when it comes to working with established brands. But by taking the time to carefully prepare the campaign and pursuing high-quality content that grabs the reader’s attention, you could find success in gaining one of those coveted links.

In Latin America, several factors contribute to this scenario:

The fact that news outlets have a lot of trust from their readers

As we’ve said before, traditional news outlets remain the most popular sources for reliable information when people are researching a particular brand or service provider.

Getting citations and links from reputable sources, such as serious news organizations

In Latam, news outlets are either afraid of giving dofollow backlinks or they are reluctant to exclusively rely on citations, even when they’re uncertain about the seriousness of the organization. Press releases crammed with links seldom make their way into newspaers.

Newsrooms in Brazil are prone to either unfollowing links or sticking to citations when they’re unsure of the legitimacy of the organization they’re linking to from their articles. Press releases stuffed with links rarely make it into the news website.

What does that say?

Basically, this is an open invitation to people in the SEO industry to change their minds on the importance of healthy relationships between press and outreach departments. The article emphasizes the importance of continually changing your link building tactics as new guidelines are set up, in order to remain trustworthy.

If news organizations always have something they need, it’s relevant data – information which gives the reader a competitive advantage, an edge in business, or insights from which to build or sharpen a strategy.

Once you’ve mastered the basics of earning links on the internet, the next challenge is to enter the realm of content marketing. This process typically starts with figuring out what type of content your potential advertising partner will want to feature. For example, if your target advertising age happens to be Brazilian news editors, creating a piece of content that is eye-catching and easy to understand will set you apart from others.


There are many ways to get backlinks in Latin America, but the most effective way is to use Digital PR approach with data. With Data-Driven PR, you can get high-quality backlinks from sites like Forbes and Huffington Post. This will help your site rank higher in search engines and get more traffic.


SEO Newsletter

Receive our most recent content and news. Content in English.

SEO Newsletter

Receive our most recent content and news. Content in English.

Talk to Our Consultants

Tell us your challenges and how we can help you dominate the Brazilian market.