Link building is the process of earning links from other websites to your own. Links are an important ranking factor for search engines.
It can be done in a variety of ways, but generally includes creating content that is link-worthy, and then reaching out to other website owners or influencers in order to get them to link to it; this is known as digital PR and it’s the modern link building process.
Link building is an important part of any SEO strategy, as it can help to increase both your website’s visibility and authority. However, it’s important to note that not all links are created equal. To be effective, your link building efforts should focus on earning high-quality links from reputable websites.
You Should know the Google rules
To create link building strategies in the right way, you need to know Google’s rules. It is very common for people to recommend buying and exchanging links, as well as guest posts. But these practices are condemned by Google. Get a better understanding of what you can’t do on this page that talks about link schemes for Google manipulation.
Link Building Today
Nowadays, many professionals suggest changing the name of link building to link earning, because the first one originated in a time when this practice was linked to the registration of sites in search directories. This was manual and mechanical, something far removed from what Google expects from websites today.
Google evaluates a website’s links according to the authority of the website and the linking page, but mostly by context. Also, in the past there was a big focus on quantity of backlinks whereas today we should focus on quality.
Therefore, in our view, the two best ways to do link building are through Digital PR and also through the creation of high-value content, especially content with exclusive data.
Why is Important and Should You Link Build?
Link building is important because it helps improve your website’s search engine optimization (SEO), as you know. SEO is the process of making your website more visible in search engine results pages (SERPs), and link building is one of the main factors that affects your ranking. The higher your ranking, the more likely people are to find your site.
There are several benefits to building links to your site, including:
- Improving your Domain Authority
- Increasing your traffic
- Boosting your credibility
- Making your site more trustworthy
- Increasing your chances of appearing in the organic results of a search
Of course, building links isn’t simply a matter of throwing a bunch of no-followed blogs at your site and hoping for the best. There are methods to achieving better results from your link building efforts, including using the right tools and approaches. In this article, we’ll cover 6 proven strategies for achieving consistent growth with your link building efforts.
1. Link building should be ongoing and slow
Link building fast growth doesn’t always translate to success. In some cases, a high-volume of incoming links can even do damage to your site’s performance. For that reason, continual link development is essential for any serious SEO campaign.
2. Create Linkable Assets (Link Bait)
A linkable asset (or link bait) is anything on your website that can generate inbound links from other websites. This could be a blog post, an infographic, a video, or even just a well-designed landing page. The more linkable assets you have on your site, the more opportunities you have to earn inbound links and improve your search engine ranking.
Link building is an important part of any SEO strategy, so it’s important to make sure you’re creating content that other people will want to link to. If you’re not sure what kinds of content make good linkable assets, take a look at some of the most popular pieces on other sites in your industry. Chances are, they’ll be able to give you some.
3. Broken Links
Broken link building is a bit of a different animal altogether. Here, the aim is to find broken links on other websites, and then replace them with links to your own website. This is a great way to build links, as you’re essentially doing the other website a favor by fixing their broken link. Plus, it’s a great opportunity to get your link in front of a new audience.
So there you have it! These are just a few of the many different link building strategies out there. As with anything in SEO, it’s important to experiment and find what works best for you and your website. But if you’re looking to get started with link building, these should give you a good foundation on which to build.
4. Digital PR
Traditionally, PR has been used in the media to get stories and content in front of journalists and online influencers. Nowadays, brands can take advantage of the increasing amount of content being created online to gain some traction and excellent backlinks.
Link Building through Digital PR is a great option because it is the only ethical way to gain backlinks, in addition to producing linkable assets, which are content that naturally attracts links.
Here at Conversion, we went further and created a unique model of Digital PR which is Data-Driven PR. But what is this?
Data-Driven PR
Data-Driven PR is a combination of Digital PR and Business Intelligence, with the aim of creating data-driven stories that will interest journalists and make them mention your brand as a data source.
This mention will happen in two ways: the first is a mention of your brand and the second is a mention of a page on your website through a hyperlink. Voila! You started link building in an effective and smart way.
5. International Link Building
International link building is the process of creating backlinks from websites outside of your own country with an International SEO Strategy. International link building is a great way to increase your website’s visibility and traffic, as well as improve your search engine ranking. It can also help you build relationships with other websites and businesses in your industry.
6. Measure the success of your Link Building campaign
When you put all these strategies together, you’ll eventually end up with a functioning link building campaign. But how will you know if this is actually paying off? Measure the success of your campaign by looking at the quality of backlinks you earned and the traffic to your site before and after you started building links.
So, what do you think? Are you considering a link building effort but don’t know where to start? You can use the information and advice discussed here to get the ball rolling, but ultimately, it’s up to you to put in the effort and make sure that your link building strategy is effective.