What is Conversion Rate in Digital Marketing? +Free Online Calculator

Diego Ivo

Diego Ivo

Conversion rate is a metric that measures the percentage of visitors to your website who take a desired action

In business, conversion rate is the percentage of visitors to a website that take action and become customers or subscribers. The desired action could be anything from making a purchase to signing up for a newsletter or requesting more information. A high conversion rate is the goal of every business because it means that more people are taking the desired actions.

A low conversion rate, on the other hand, can indicate that there are problems with the website or the offer. Conversion rates are important because they provide insights into how well your marketing campaigns are performing and where you need to make improvements.

If you’re not sure what your conversion rate is or how to calculate it, don’t worry! This blog post will explain everything you need to know about conversion rates and even provide a free online calculator.

Free Online Conversion Rate Calculator

Conversion rate is a key metric for any online business. It tells you how many visitors to your website take the desired action, such as making a purchase or signing up for a newsletter.

Conversion rate can be tricky to calculate, but our free online conversion rate calculator makes it easy. Just enter the number of visitors to your website and the number who take the desired action, and our calculator will do the rest:

Infographic

We created an infographic to make easer you understand conversion rate:

Conversion Rate Infgraphic.

What is Conversion Rate and How to Calculate?

Conversion rate is a metric that measures the percentage of visitors to your website who take a desired action. This desired action could be anything from signing up for a newsletter to making a purchase.

You can calculate your conversion rate by taking the number of conversions divided by the total number of visitors, then multiply by 100 to get a percentage. For example, if you had 100 visitors to your site and 10 of them made a purchase, your conversion rate would be 10%.

There are a number of factors that can affect your conversion rate, such as the quality of your product or service, the clarity of your website copy, and the overall user experience. You can use A/B testing to experiment with different elements on your site and see which ones have the biggest impact on conversion rates.

If you’re looking to improve your conversion rate, there are a few key things you can do:

  • Make sure you have a well-designed website that’s easy to navigate
  • Write compelling copy that clearly explains what you offer and why people should buy it
  • Provide an excellent user experience by ensuring all your links work and there are no broken pages
  • Offer something valuable for free in order to

How to Improve Your Conversion Rate

A high conversion rate is essential for any business that wants to grow online. There are a number of ways you can improve your conversion rate:

1. Make sure your website is designed for conversions. This means having a clear value proposition, easy to navigate menus and calls to action, and persuasive copy.

2. Use effective lead capture forms. Include only the necessary fields and make it easy for visitors to submit their information.

3. Use targeted landing pages. Send visitors to specific pages that are relevant to their needs and interests.

4. Offer something of value. Give visitors a reason to convert by offering them coupons, free shipping, or exclusive content.

5. Test, test, test! Try different versions of your website and see which one performs better in terms of conversion rate

Try Search Engine Optimization tatics to increase your Conversion Rate

There are a number of things you can do to increase your conversion rate, and many of them have to do with search engine optimization (SEO). By making sure your site is optimized for the right keywords, you can attract more visitors who are looking for what you have to offer. You can also use SEO to improve your click-through rate on organic or paid search results, which is another factor that can influence your conversion rate.

Content Marketing can Help Conversion Rate

Content marketing can help improve conversion rates by providing valuable and relevant information that speaks to the needs of your target audience. By aligning your content with the buyer’s journey, you can guide prospects through the decision-making process and ultimately persuade them to take the desired action.

In addition to creating targeted content, there are a few other things you can do to optimize your conversion rate:

1. Make sure your website is mobile-friendly. More and more people are using their smartphones and tablets to browse the web, so it’s important that your site is designed for these devices. If it’s not, you’re likely losing out on potential customers.

2. Use effective calls-to-action. Your CTA should be clear, concise, and persuasive. It should also be placed prominently on your page so that visitors can’t miss it.

3. Use pop-ups sparingly. Pop-ups can be annoying, but they can also be effective in driving conversions. If you decide

Conclusion

Conversion rate is a key metric for any online business, and it’s important to understand what it is and how to calculate it. Thankfully, our free online conversion rate calculator makes it easy to figure out your business’s conversion rate. Simply enter the number of visitors to your website and the number of conversions, and our calculator will do the rest. Give it a try today and see how your business measures up!

Share

SEO Newsletter

Receive our most recent content and news. Content in English.

SEO Newsletter

Receive our most recent content and news. Content in English.

Talk to Our Consultants

Tell us your challenges and how we can help you dominate the Brazilian market.