How to run an SEO Audit

Diego Ivo

Diego Ivo

An SEO audit is a process in which you analyze your website to see how it stacks up against the competition in terms of search engine ranking factors.

An SEO audit is a comprehensive analysis of your website’s search engine optimization. It is used to identify opportunities and issues related to your site’s ranking in search engine results pages (SERPs), and provides recommendations for improving your site’s SEO.

There are many different types of SEO audits, but most will assess your site’s current state of SEO, identify areas that need improvement, and provide recommendations on how to improve your site’s rankings. A typical SEO audit will cover topics such as keyword research, on-page optimization, off-page optimization, link building, and content marketing.

If you’re serious about improving your website’s SEO, then an SEO audit should be an essential part of your overall strategy. By regularly auditing your site, you can ensure that you’re making progress towards your SEO goals and catch any issues early on.

Why Should You Perform an SEO Audit?

Performing an SEO audit is important for a number of reasons. It can help you to identify areas where your website needs improvement in order to rank higher in search engine results pages (SERPs), and it can also help you to diagnose any issues that may be preventing your website from performing optimally.

An SEO audit can also help you to understand your website’s strengths and weaknesses, and how to capitalise on each. For example, if you discover that your website has strong content but weak link popularity, you can focus on building more links to improve your overall SEO performance.

How to Perform an SEO Audit

An SEO audit is an important part of any digital marketing strategy. It can help you identify areas where your website needs improvement in order to rank higher in search engine results pages (SERPs).

Here’s a step-by-step guide on how to perform an SEO audit:

1. Identify your goals and objectives. What do you want to achieve with your website? Do you want to increase traffic, generate leads, or improve conversions? Defining your goals will help you determine what areas need improvement.

2. Conduct keyword research. Identify the keywords your target audience is using to find your website. Use keyword research tools like Google Keyword Planner and Moz Keyword Explorer to find relevant keywords.

3. Analyze your website’s structure and architecture. Is your website easy to navigate? Are there broken links? Can search engines crawl and index all the pages on your site? Improving your website’s structure will help search engines find and index your content more easily.

4. Check for technical errors. Are there any errors in your server configuration or DNS settings? Are there any 404 errors? Fixing technical errors will improve your website’s usability and make it easier for search engines to crawl and index your site.

5. Evaluate your content quality. Is all of your content relevant, original, and well-written? Does it provide value to users? Improving the quality of your content will help you rank higher in search results and improve your website’s conversion rate.

6. Optimize your website for mobile devices. Is your website responsive? Can users easily view and navigate your site on their smartphones and tablets? Optimizing your website for mobile devices will improve your website’s usability and help you rank higher in mobile search results.

7. Analyze your link profile. Do you have quality inbound links from high-authority websites? Do you have any broken links? Improving the quality of your inbound links will help you rank higher in search results.

8. Monitor your website’s performance. How is your website performing in terms of traffic, leads, and conversions? Use Google Analytics to track your website’s progress over time and identify areas that need improvement.

9. Generate a report. Once you’ve analyzed all the aspects of your website, compile all of your findings into a report. This will help you identify the areas that need improvement and create an action plan to address them.

10. Implement your action plan. Use the findings from your report to improve your website’s SEO. Make the necessary changes to your website’s structure, content, and links. Monitor your website’s performance over time to ensure that your efforts are paying off.

Tools for Performing an SEO Audit

An SEO audit is an important step in any digital marketing campaign. By performing an SEO audit, you can identify areas of improvement for your website and take steps to optimize your site for better search engine visibility.

There are many different tools you can use to perform an SEO audit. Some popular options include Google Analytics, Moz’s Pro Tools, and Screaming Frog’s SEO Spider. Please check our SEO Tools list.


If you want to make sure your website is ranking as high as possible in search engines, it’s important to regularly run an SEO audit. By following the tips in this article, you can easily perform an SEO audit and identify any areas where your website could be improved. Once you’ve identified these areas, you can then take steps to fix them and improve your website’s ranking.


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