International SEO Tracking: how to implement in Google Analytics

Diego Ivo

Diego Ivo

International SEO tracking can be tricky. So it’s important to make sure you’re doing it correctly in order to get an accurate picture of how your International SEO Strategy is performing. One way to do this is to set up Google Analytics for an array of webpages in different languages. This will help you to see how users are behaving on your website and what areas may need improvement.

Another tip is to use keyword tracking tools to see which keywords are being used most frequently by users in different countries. This information can then be used to adjust your SEO strategy accordingly. By taking the time to set up International SEO tracking, you’ll be able to better measure your website’s success and make necessary changes to ensure that it continues to perform well on a global scale.

But, let’s start from the beginning.

What is SEO Tracking?

SEO tracking is a process by which a website’s progress in organic search engine results pages (SERP) is monitored and reported. The goal of SEO tracking is to identify which SEO tactics are working and which ones need to be improved or abandoned altogether. There are many different ways to track SEO progress, but the most common approach is to use Google Analytics.

Google Analytics is a free tool that can be used to track website traffic, user behavior, and conversions. Setting up Google Analytics is relatively simple, but it can be time-consuming if you have a large website with multiple language versions. In this article, we’ll walk you through the steps of setting up Google Analytics for a multilingual website.

Recommended: learn more about International Link Building

Tracking in Google Analytics

International SEO tracking in Google Analytics can be a bit of a challenge, but it’s worth it to be able to see how your website is performing on a global scale. First things first: before setting up a tracking model in Google Analytics, you need site structure to be defined. Understand how it works:

Subdomains and subfolders

Subfolders and properties for subdomains are amongst the most popular solutions when using the same domain. Creating several views will save you a copious amount of time filtering URLs by “landing page” & contains, as well provides an overview across the whole content landscape at one interface with Google Analytics.


If you want to track users across several domains, then either the admin panel or manually configurations will have be done. Full instructions on how can found be here for setting this up.


Tracking URLs with language segmented by parameters (ex.: ?language=english) is so simple as tracking subfolders, but only if you have language identifier in the URL. By the way, we don’t recommend parameters based URLs for SEO at all


By taking the time to set up International SEO tracking, you’ll be able measure your website’s success and make necessary changes. This way not only do we know how our sites are performing globally but also what keywords they rank best for in different countries which can help us adjust strategies accordingly!


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