Top 10 Popular Keywords on Google: What Are Americans Really Searching For and What it Means

Diego Ivo

Diego Ivo

Have you ever wondered what people are searching for on Google? Understanding the most searched keywords on Google can reveal insights into current trends, popular products, and consumer behavior. In this article, we provide an overview of the top 100 most searched keywords on Google in the USA, along with analysis and insights.

Our list of the most searched keywords on Google in the USA is based on an analysis of the top 5 sites by organic traffic: Wikipedia, YouTube, Amazon, Google, and IMDB. The data was collected using the competitive analysis platform SEMRush in October 2022.

The top 10 most searched keywords on Google in the USA are as follows:

  1. Lowes
  2. Roblox
  3. Omegle
  4. Prodigy
  5. Bing
  6. Lakers
  7. Chase
  8. Gamestop
  9. Warriors
  10. Y/You

The list includes the keyword, search volume, cost per click, results on Google, and search intent. The breakdown by search intent shows whether the keyword is informational, navigational, or both.

Some notable trends in the most searched keywords on Google in the USA include the popularity of home improvement retailer Lowes, gaming platform Roblox, and search engine Bing. The list also includes several sports teams, such as the Los Angeles Lakers and Golden State Warriors, and retail stores like Michaels.

To help you better understand the data, we’ve created an infographic that visualizes the most searched keywords on Google in the USA. You can find the infographic below.

Infographic with most searched keywords on Google (United States)

As you can see, the most searched keywords on Google in the USA cover a wide range of topics and interests. To make your content more discoverable on Google, it’s important to use long-tail keywords that are relevant to your niche or industry. By incorporating these keywords into your content, you can improve its searchability and attract more traffic.

Additionally, using headings and subheadings, providing analysis and insights, and optimizing for SEO can all help improve your content’s search ranking and attract more readers. Finally, promoting your content on social media and making it shareable can help increase its visibility and attract more traffic.

By keeping up with the latest trends and incorporating these strategies into your content, you can create content that is relevant, informative, and engaging for your target audience.

Check the list of most searched keywords on Amazon

A breakdown of Top 100 most searched keywords on Google

Check the 100 most searched keywords on Google below:

KeywordSearch VolumeCPC (US$)ResultsIntent
lowes16,600,0000.2568navigational
roblox13,600,0000.1783informational, navigational
omegle9,140,0001.1363,300,000informational, navigational
prodigy9,140,0000.280informational, navigational
bing7,480,0001.830informational, navigational
lakers7,480,0000.4481informational
chase6,120,00001.071,470,000,000navigational
gamestop6,120,0000.12108,000,000navigational
warriors6,120,0000.671,240,000,000informational
y6,120,0000.8925,270,000,000informational, navigational
you6,120,0000.0025,270,000,000informational, navigational
michaels5,000,0000.173,820,000,000navigational
goo4,090,0000.423,020,000,000navigational
pandora4,090,0001.20265,000,000informational
subway4,090,0004.00449,000,000navigational
victoria secret4,090,0001.37338,000,000navigational
123movies3,350,0000.5066,200,000informational
encanto3,350,00001.04266,000,000informational, transactional
tesla3,350,0000.57681,000,000navigational
aldi2,740,0001.5698navigational
fortnite2,740,0000.52576,000,000informational, navigational
literotica2,740,00005.0819,600,000informational, navigational
marshalls2,740,0000.081,100,000,000navigational
movies2,740,0000.5010,170,000,000commercial
peacock2,740,00020.29413,000,000informational, navigational
sonic2,740,0000.76657,000,000navigational
stranger things2,740,0001.36699,000,000informational, transactional
zara2,740,0000.3093navigational
drive2,240,0001.549,470,000,000informational, transactional
minecraft2,240,0000.001,120,000,000informational, transactional
top gun2,240,0000.001,820,000,000informational
wshh2,240,0002.4387informational, navigational
wwe2,240,0000.672,230,000,000navigational
breitbart1,830,0002.146,550,000informational, navigational
britney spears1,830,0000.00103,000,000informational
disney1,830,0003.002,480,000,000informational, transactional
flip a coin1,830,0008.1049,400,000informational
gucci1,830,00010.18388,000,000navigational, transactional
guitar center1,830,0000.8092navigational
l1,830,0000.4225,270,000,000informational
minesweeper1,830,0000.616,830,000informational, transactional
rams1,830,0002.79231,000,000informational
t1,830,0000.1425,270,000,000informational
v1,830,00026.6725,270,000,000informational, transactional
vanguard1,830,0000.0097navigational
.1,500,0000.001,320,000informational
bellesa1,500,0002.9823,300,000informational, navigational
cocomelon1,500,0000.6092informational, transactional
express1,500,0000.365,680,000,000navigational
gama pehlwan1,500,0000.0058,700informational
jack in the box1,500,0000.43774,000,000navigational
megan fox1,500,0000.66138,000,000informational
ncis1,500,0000.6786informational
tubi1,500,0001.1885,500,000informational, navigational
zodiac signs1,500,0000.660informational
amanda aldridge1,220,0000.426,750,000informational, transactional
buzzfeed1,220,0001.58102,000,000informational, navigational
carters1,220,00001.04835,000,000navigational
charlie hill1,220,0000.45167,000,000informational, transactional
coach1,220,0000.503,080,000,000navigational, transactional
dicks1,220,0000.002,120,000,000navigational
face1,220,0001.3012,820,000,000navigational
fandango1,220,0000.4571navigational
finish line1,220,0006.622,220,000,000navigational
goat1,220,0000.45683,000,000informational, navigational
harry potter1,220,00001.03445,000,000informational, transactional
home1,220,0000.7925,270,000,000informational, transactional
i1,220,0004.5725,270,000,000informational, transactional
jurassic world1,220,00001.03308,000,000informational, transactional
lego1,220,00014.50762,000,000transactional
notre dame football1,220,0000.2870informational
pokemon1,220,0000.3574informational, navigational
scream1,220,0003.990informational, transactional
south park1,220,0001.352,920,000,000informational, transactional
stephen curry1,220,0000.2938,800,000informational
straight talk1,220,0000.951,940,000,000navigational
what time is it1,220,0000.530informational
abercrombie1,000,0001.2252,700,000navigational, transactional
adam and eve1,000,0000.62157,000,000commercial
allegiant1,000,0000.4712,500,000navigational
audible1,000,00003.02212,000,000navigational
bangbros1,000,0000.0077informational, navigational
candyman1,000,0000.5113,500,000informational, transactional
cars1,000,0000.929,910,000,000navigational
cristiano ronaldo1,000,0001.73127,000,000informational, transactional
dell1,000,000202.012,760,000,000navigational
dinosaur game1,000,0000.13141,000,000informational, transactional
funimation1,000,0001.7922,800,000informational, navigational
ghostbusters1,000,0000.8856,200,000informational, transactional
hbo1,000,0000.8592informational, navigational
julia fox1,000,0000.00154,000,000informational
k1,000,0000.3225,270,000,000informational, transactional
messenger1,000,0000.622,460,000,000informational, navigational
milf1,000,0001.102,080,000,000informational
o1,000,0000.2925,270,000,000informational, transactional
red1,000,0000.4225,270,000,000informational, transactional
robinhood1,000,00002.0579,200,000informational, navigational
time1,000,0000.6025,270,000,000informational, navigational
tradutor1,000,0000.2256,900,000informational, transactional
what1,000,0002.2825,270,000,000informational

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