New study: leading SEO software (SaaS) companies in the World

Diego Ivo

Diego Ivo

Semrush is the biggest SEO company in the world, with a revenue of U$222.7 million per year

We’ve created this brand-new SEO software list with the aim of contributing to the SEO ecosystem. While most articles talk about the technical aspects of each tool, our goal here is to bring you business data from each one.

In total, we analyzed 26 highly popular softwares on the market and selected only those tools that prioritize SEO, as there are many other SEO tools.

In a market of almost 1 billion dollars per year, we realize that there is an absolute leader — Semrush, which has an annual revenue of 222.7 million dollars and a market share of 26.6%. Then comes Brightedge (US$100m) and then Moz (US$70m), with 11.92% and 8.35% market share respectively.

The full list

CompanyRevenueMarket Share
Semrush222.726.55%
Brightedge10011.92%
Moz708.35%
Ahrefs66.47.92%
Botify556.56%
SEO Clarity49.35.88%
Linkdex425.01%
ScreamingFrog41.54.95%
Conductor36.34.33%
rio SEO28.13.35%
SpyFu16.92.02%
SearchMetrics161.91%
Raven12.51.49%
SEO Power Suite12.41.48%
Sheer SEO101.19%
SEOprofiler101.19%
SE Ranking9.81.17%
Deepcrawl9.11.09%
Advanced Web Ranking50.60%
gShift50.60%
Yoast4.20.50%
WooRank3.70.44%
Majestic3.60.43%
Link Research Tools3.50.42%
Serpstat2.90.35%
Web CEO2.80.33%

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