Brazil is one of the largest and most active social media markets in the world. Instagram, in particular, has become a popular platform for Brazilians to share their daily lives, connect with friends, and engage with brands. With an estimated 100.8 million monthly active users, Brazil is a key market for Instagram and businesses looking to connect with consumers.
All Data (available for download)
| wdt_ID | Date | Daily Active Users | Monthly Active Users | Avg Sessions Per User | Avg Usage Time Per Session 1 | Time Per Session | Avg Total Usage Time Per User 1 | Time Per User Daily |
|---|---|---|---|---|---|---|---|---|
| 1 | January | 84,171,581.00 | 102,685,419.00 | 18 | 243 | 00:03:15 | 4,431.00 | 00:59:05 |
| 2 | February | 83,815,476.00 | 100,686,089.00 | 18 | 233 | 00:03:07 | 4,199.00 | 00:55:59 |
| 3 | March | 83,689,039.00 | 100,734,679.00 | 18 | 230 | 00:03:04 | 4,148.00 | 00:55:18 |
| 4 | April | 84,122,764.00 | 101,049,283.00 | 18 | 232 | 00:03:06 | 4,168.00 | 00:55:34 |
| 5 | May | 84,001,129.00 | 100,581,803.00 | 18 | 231 | 00:03:05 | 4,060.00 | 00:54:08 |
| 6 | June | 84,345,860.00 | 100,875,443.00 | 17 | 234 | 00:03:07 | 4,091.00 | 00:54:32 |
| 7 | July | 84,708,919.00 | 100,801,166.00 | 17 | 238 | 00:03:10 | 4,154.00 | 00:55:23 |
| 8 | August | 84,057,418.00 | 100,249,850.00 | 17 | 233 | 00:03:06 | 4,040.00 | 00:53:52 |
| 9 | September | 84,334,352.00 | 100,921,161.00 | 17 | 236 | 00:03:09 | 4,065.00 | 00:54:12 |
| 10 | October | 84,547,365.00 | 100,806,452.00 | 18 | 246 | 00:03:17 | 4,367.00 | 00:58:14 |
| 11 | November | 84,567,155.00 | 100,320,495.00 | 17 | 255 | 00:03:24 | 4,430.00 | 00:59:04 |
| 12 | December | 85,071,183.00 | 100,569,621.00 | 18 | 260 | 00:03:28 | 4,639.00 | 01:01:51 |
| Date | Daily Active Users | Monthly Active Users | Avg Sessions Per User | Avg Usage Time Per Session 1 | Time Per Session | Avg Total Usage Time Per User 1 | Time Per User Daily |