Duplicate Content Fixing: A Step-by-Step Guide

Diego Ivo

Diego Ivo

Duplicate content is a major issue for websites and can lead to a drop in rankings, reduced visibility, and even the potential for penalties from search engines. Fortunately, there are steps you can take to identify and fix duplicate content on your website. In this blog article, we’ll provide a step-by-step guide to help you get your website back on track.

What is duplicate content and why is it a problem?

Duplicate content is content that appears on more than one web page. It can occur when multiple URLs point to the same page, or when the same content appears on multiple pages. Duplicate content can be a real problem for websites, as it can lead to a drop in rankings and reduced visibility. Search engines may view your website as spammy and penalize you for having duplicate content.

How to identify duplicate content

The best way to identify duplicate content is to use a tool like Screaming Frog or Siteliner. These tools will crawl your website and identify any duplicate content. You can then review the results to see which pages have duplicate content and decide how to address it.

Reasons for duplicate content

There are a few common reasons why you might have duplicate content on your website. First, you might have multiple URLs pointing to the same page. This can happen if you use different URLs for tracking purposes, or if you have different versions of the same page. Second, you might have multiple pages with the same content. This can happen if you have pages on different topics that have the same content, or if you have pages that are very similar.

Steps to fix duplicate content

Once you have identified any duplicate content on your website, you can take steps to fix it. The first step is to decide which version of the page you want to keep and which version you want to delete. You should also decide if you want to redirect any URLs to the preferred version. Once you have made these decisions, you can start to implement the changes.

Tools to help find and fix duplicate content

There are a number of tools that can help you find and fix duplicate content. Screaming Frog and Siteliner are both great tools for quickly identifying any duplicate content on your website. You can also use Google Search Console to find any duplicate content that has been indexed by Google.

Best practices for avoiding duplicate content

The best way to avoid duplicate content is to create unique content for each page. This means that each page should have a unique title, description, and content. You should also avoid using multiple URLs for the same page, and make sure that any URLs you use point to the correct page.

How to use canonical tags to fix duplicate content

One way to fix duplicate content is to use canonical tags. A canonical tag is an HTML tag that tells search engines which version of a page is the preferred version. This helps them to understand which page to index and which page to ignore. You can use canonical tags to point to the preferred version of a page, and this can help to reduce the issue of duplicate content.

<link rel="canonical" href="https://www.example.com/original-page.html" />

In this example, the href attribute specifies the URL of the original or preferred version of the web page, and the rel attribute specifies that this is a canonical tag. This tag should be placed in the head section of the HTML code for the duplicate web page, and it tells search engines that the original page should be considered the authoritative version and indexed accordingly.

How to use 301 redirects to fix duplicate content

Another way to fix duplicate content is to use 301 redirects. A 301 redirect is a permanent redirect from one URL to another. This is useful if you have multiple URLs pointing to the same page, as you can use a 301 redirect to point them all to the preferred version.

Best practices for using 301 redirects

When using 301 redirects, it’s important to ensure that you redirect each URL to the correct page. You should also make sure that you don’t redirect too many URLs to the same page, as this can lead to problems with indexing. You should also avoid using too many redirects, as this can cause performance issues.

What’s Next? Content Pruning

Content pruning is an important process for any website or online presence. It is the process of removing or revising content from a website, or from other online sources such as blogs or social media, in order to improve the quality of the overall content. Content pruning is a necessary step for any website that wants to remain competitive in their field and attract more visitors.

The goal of content pruning is to ensure that the content on a website is relevant and up to date. This includes removing any outdated information or posts, as well as any irrelevant or duplicate content. It also involves ensuring that the content is organized in a logical way, making it easier for visitors to find what they are looking for. Pruning can also be used to optimize content for search engine optimization (SEO). By removing irrelevant information and optimizing content for SEO, websites can increase their visibility in search results and attract more visitors.


Fixing duplicate content can be a daunting task, but it’s an essential part of maintaining a successful website. With the right tools and best practices, you can quickly identify and fix any duplicate content issues. We hope this blog article has helped to give you a better understanding of how to identify and fix duplicate content on your website.

If you’re struggling with duplicate content issues, our team of experts can help. Contact us today to learn more about our duplicate content fixing services.


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